ProppedUp is Dubai's go-to production partner for brands, magazines, and agencies that demand more than a prop house. We bring together set design, custom builds, wardrobe direction, and experienced styling — all under one roof, with a track record that speaks for itself.
We produce shoots end-to-end — from concept and location scouting to set build, styling, and wrap. Our founder has produced for some of the world's most recognised titles and brands, including Vogue International, GQ, Harper's Bazaar Arabia, Banyan Tree, TAG Heuer, and Villa88, as well as the majority of the region's leading magazines. View her portfolio here.
Need something that doesn't exist? We build it. From bespoke plinths and display structures to full custom set constructions, we design and fabricate props tailored to your creative brief — no compromise on finish or scale.
We maintain a full wardrobe curated for the region's most in-demand shoot aesthetics — resort wear, Arabic dress, hotel lifestyle, and beyond. Our styling experience spans wardrobe direction for Jumeirah, Dyson, Home Centre, Cadillac, and more. We understand how to dress a frame, not just a model.
Whether you're shooting a luxury hotel campaign, a fashion editorial, or a product hero, we design sets that are intentional, on-brand, and camera-ready. Our prop inventory — rugs, velvet seating, lighting, vintage pieces, and curated decor — is available as part of any production package.
Editorial — Vogue International · GQ · Harper's Bazaar Arabia · MOJEH . Villa88 . Most regional titles
Hospitality & Luxury — Banyan Tree · Jumeirah . Mandarin Oriental .
Fashion & Lifestyle — TAG Heuer · Cadillac · Dyson · Home Centre
Whether you need a full production team or a single specialist service, we're set up to move fast and deliver at the standard these brands expect.
Get in touch via WhatsApp or email to discuss your brief.